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| What Are Campaigns? |
The term "campaign" is used when referring to communications
efforts. Communications efforts are not always called campaigns. They
can also be labeled programs, projects or initiatives . In addition,
campaigns do not have to be stand-alone entities, nor do they have to
be highly formal efforts. In fact, very few communications campaigns
stand alone. They can also be an organized set of activities embedded
within, or complementary to, a larger set of work plans designed to
achieve a common end. |
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