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| References |
This information was compiled by Julia Coffman for the
Communications Consortium Media Center in Washington, D.C. and is used
with permission by the author. Advertising Council (in press). Case study of safe gun storage campaign (Draft). New York: Author. Advocacy Institute (1992). A guide to preparing advocacy case studies. Washington, D.C.: Author. Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. In J. Kuhi & J. Beckmann (Eds.), Action-control: From cognition to behavior (pp. 11-39). Heidelberg: Springer. Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Upper Saddle River, NJ: Prentice Hall. Andreasen, A.R. (1995). Marketing social change. San Francisco: Jossey-Bass. Andreasen, A.R. (1997). Challenges for the science and practice of social marketing. In M.E. Goldberg, M. Fishbein, & S.E. Middlestadt (Eds.), Social marketing: Theoretical and practical perspectives (pp. 3-19). Mahwah, NJ: Lawrence Erlbaum Associates. Atkins, C. (2002). Promising strategies for media health campaigns. In W.D. Crano & M. Burgoon (Eds.), Mass media and drug prevention: classic and contemporary theories and research (pp.35-64). London: Lawrence Erlbaum Associates. Backer, T.E., Rogers, E.M., Sopory, P. (1992) Designing Health Communication Campaigns: what works. Thousand Oaks, CA: Sage Publications. Balch, G., & Sutton, S.M. (1997). Keep me posted: A plea for practical evaluation. In M.E. Goldberg, M. Fishbein, & S.E. Middlestadt (Eds.), Social marketing: Theoretical and practical perspectives (pp. 61-74). Mahwah, NJ: Lawrence Erlbaum Associates. Bales, S. (2002). The FrameWorks perspective: Strategic frame analysis. Retrieved May 1, 2002, from http://www.frameworksinstitute.org/strategicanalysis/perspective.shtml. Bandura, A. (1977). Self-efficacy: toward a unifying theory of behavior change. Psychological Review, 84:191-215. Bandura, A. (1986). Social foundations of thought and action: a social cognitive theory. Englewood Cliffs, NJ: Prentice-Hall. Bohan-Baker, M. (2001a). A conversation with Susan Nall Bales. The Evaluation Exchange, 7(1), 10-11. Bohan-Baker, M. (2001b). Pitching policy change. Evaluation Exchange, 7(1), 3-4. Children's Defense Fund (2002, September). Protect children instead of guns: Fact sheet. Retrieved February 15, 2003 from http://www.childrensdefense.org/ss_gvfs_protchild.php Coffman, J. (2002a). Beyond the usual suspects. The Evaluation Exchange, 8(3), 12. Coffman, J. (2002, May). Public communication campaign evaluation: An environmental scan of challenges, criticisms, practice, and opportunities. Cambridge, MA: Harvard Family Research Project. Coffman, J. (2003, June). Lessons in evaluating communications campaigns: Five case studies. Cambridge, MA: Harvard Family Research Project. Connell, J.P., Kubisch, A.C., Schorr, L.B., & Weiss, C.H. (1995). New approaches to evaluating community initiatives: Concepts, methods, and contexts. Washington, D.C: The Aspen Institute. Cook, T.D., & Campbell, D.T. (1979). Quasi-experimentation: Design and analysis issues for field settings. Boston: Houghton Mifflin. Cook, T.D., Campbell, D.T., & Peracchio, L. (1990). Quasi-experimentation. In M.D. Dunnette and L.M. Hough (Eds.), Handbook of Industrial Organizational Psychology (pp. 492-576). Palo Alto, CA: Consulting Psychologists Press. Dean, R., Dorfman, L. (2006). Moving from head to heart: Using media advocacy to talk about affordable housing. Berkeley, CA: Berkeley Media Studies Group. Dorfman, L., Ervice J., & Woodruff, K. (2002, November). Voices for change: A taxonomy of public communications campaigns and their evaluation challenges. Berkeley, CA: Berkeley Media Studies Group. Dungan-Seaver, D. (1999). Mass media initiatives and children's issues: An analysis of research and recent experiences relevant to potential philanthropic funders [Electronic version]. Paper prepared for the McKnight Foundation. Edgar, J. (2001, April 19). Don't cut spending on communications [Electronic version]. Chronicle of Philanthropy. Fishbein, M., Guenther-Grey, C., Johnson, W., Wolitski, R.J., McAlister, A., Rietmeijer, C.A., O'Reilly, K., & The AIDS Community Demonstration Projects (1997). Community intervention to reduce AIDS risk behaviors: The CDC's AIDS Community Demonstration Projects. In M.E. Goldberg, M. Fishbein, & S.E. Middlestadt (Eds.), Social marketing: Theoretical and practical perspectives (pp. 123-146). Mahwah, NJ: Lawrence Erlbaum Associates. Frauenfelder, M. (2001, December 9). Social norms marketing. The New York Times Magazine, p. 100. Fulbright-Anderson, K., Kubisch, A.C., & Connell, J.P. (1998). New approaches to evaluating community initiatives: Theory, measurement, and analysis. Washington, D.C.: The Aspen Institute. Goodman, A. (2002). Why bad ads happen to good causes [Electronic version]. Santa Monica, CA: Cause Communications. Gould, D. (1996). The funder's guide to successful media investments for social change [Electronic version]. Larchmont, NY: Douglas Gould & Company. Haines, M.P. (1996). A social norms approach to preventing binge drinking at colleges and universities. Newton, MA: Higher Education Center for Alcohol and Other Dug Prevention. Henry, G.T., & Gordon, C.S. (2001). Tracking issue attention: Specifying the dynamics of the public agenda. Public Opinion Quarterly, 65, 157-177. Henry, G.T., & Gordon, C.S. (in press). Driving less for better air: Behavioral impacts of a public information campaign. Journal of Policy Analysis and Management. Henry, G.T., & Rivera, M. (1998, October). Public information campaigns and changing behaviors. Paper presented at the meeting of the Association for Public Policy Analysis and Management, New York. Hornik, R. (1997). Public health education and communication as policy instruments for bringing about changes in behavior. In M.E. Goldberg, M. Fishbein, & S.E. Middlestadt (Eds.), Social marketing: Theoretical and practical perspectives (pp. 45-58). Mahwah, NJ: Lawrence Erlbaum Associates. Iyengar. S. , & Kinder, D.R. (1987). News that matters. Chicago: University of Chicago Press. Jaker, J. (2000). Early & often: How social marketing of prevention can help your community. Minneapolis: Minnesota Institute of Public Health. Jernigan, D. & Wright, P.A. (1994). Making news, changing policy: Case studies of media advocacy on alcohol and tobacco issues. Rockville, MD: Center for Substance Abuse Prevention. Leiderman, S.A., Wolf, W.C., York, P. (2000). Some thoughts about public will [Electronic version]. Washington, DC: Center for Assessment and Policy Development. McCombs, M., & Shaw, D.L. (1973). The agenda-setting function of the mass media. Public Opinion Quarterly, 37, 62-75. McManus, J., & Dorfman, L. (2002). Silent revolution: How U.S. newspapers portray child care. Berkeley, CA: Berkeley Media Studies Group. National Cancer Institute (1992). Making health communication programs work: A planner's guide [Electronic version]. Washington, D.C: US Department of Health and Human Services. National Cancer Institute (2000). 5 A Day for Better Health program evaluation report [Electronic version]. Rockville, MD: Author. National Highway Traffic Safety Administration (2002). The Click It or Ticket Mobilization Media Buying Guide. Downloaded May 2, 2002, from http://www.buckleupamerica.org/strategy/social_marketing/page_1.php. Novelli, W. (1998). Making the case for children. Evaluation Exchange, 4(3/4), 5-6. Patton, M.Q. (1997). Utilization-focused evaluation. Thousand Oaks, CA: Sage. Peacock, J. (2002). Radio effectiveness compendium. Radio Advertising Effectiveness Laboratory. Downloaded May 3, 2002, from http://www.radioadlab.com/RAEL_Compendium.pdf. Prochaska, J.O., DiClemente, C.C., & Norcross, J.C. (1992). In search of how people change: Applications to addictive behaviors. American Psychologist, 47, 11021114. Rice, R.E., & Foote, D.R. (2001). A systems-based evaluation planning model for health communication campaigns in developing countries. In R.E. Rice & C.K. Atkin (Eds.), Public communication campaigns (pp. 146-167). Thousand Oaks, CA: Sage. Rogers, E. M., & Storey, J. D. (1987). Communication campaigns. In C. R. Berger & S. H. Chaffee (Eds.), Handbook of Communication Science (pp. 419-445). Newbury Park: Sage. Triandis, H. (1972). The analysis of subjective culture. New York: Wiley. Tversky, A. & Kahneman, D. (1981). The framing of decisions and the psychology of choice. Science, 211, 453-458. Valente. T. (2001). Evaluating communications campaigns. In R.E. Rice & C.K. Atkin (Eds.), Public communication campaigns (pp. 105-124). Thousand Oaks, CA: Sage. Wallack, & Dorfman, L. (2001). Putting policy into health communication: The role of media advocacy. In R.E. Rice & C.K. Atkin (Eds.), Public communication campaigns (pp. 389-401). Thousand Oaks, CA: Sage. Watson, Sara (2000). Using Results to Improve the Lives of Children and Families: A Guide for Public-Private Child Care Partnerships [Electronic version]. Child Care Partnership Project. Weiss, J.A., & Tschirhart, M. (1994). Public information campaigns as policy instruments. Journal of Policy Analysis and Management, 13(1), 82-119. Westat & Annenberg School for Communication (2001). Evaluation of the National Youth Anti-Drug Media Campaign: Third Semi-Annual Report of Findings [Electronic version]. Philadelphia, PA: Westat. |
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